The Automotive Industry has certainly been through an obstacle course of metal testing challenges in 2014.

The fact that dealerships have seen a decline in footfall and far less visits to the showroom floor has impacted on sales and staff morale.

The reality is the purchasing journey has changed totally. The industry has to start changing and adapting…

Local Mustang Forum Reveals the 2015 Ford Mustang Packaging Guide. 

For Ford enthusiasts myself, getting a peak at the Mustang Packaging Guide for 2015 before the crowds is always great! Originally released on several online Mustang Forums like …

Combat is a leadership laboratory. That laboratory is a proving ground for veterans like Leif Babin, who shared his insights on leadership and teamwork at last Fall’s Driving Sales Executive Summit. A former Navy SEAL and co-founder of management consulting firm, Echelon Front, LLC, Babin gave an inspiring keynote address where he translated his experiences as a SEAL and SEAL Officer…

Happy Fourth of July!

I love the 4th of July and everything it stands for. It is the pinnacle of summer. It’s family, it's friends, and it's fun.

From the celebration of the very first one, our forefathers new the 4th of July would be a date that would be celebrated indefinitely. As a matter of fact, John Adams, in a letter to his wife Abigail, said this about the 4th of July, once the declaration of independence was signed and passed by the continental congress. "I am…

Video Review of the 2014 Mazda3 Models by Ramsey Mazda.

The team at Ramsey Mazda reviews the 2014 Mazda3 5-Door Hatchback and Mazda3 Sedan model and all of their new innovative technology and safety features. The SkyActiv technology featured in the 2014 Mazda CX-5 has been introduced into the Mazda3 lineup with two very…

The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:

     "Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds   and fuller used-car inventories down the road. At Toyota…

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

The Business Case

In 1989 the Internet came online and disrupted the car buying and selling process by tipping the scales heavily in the consumer’s favor. The easy access to pricing and product information made shoppers better researchers and negotiators, and to an unprepared industry this shift was unsettling. Since then, manufacturers and their dealers have…

Hello and welcome to the final Beggs on the Used Car Market video blog for June and also for the first half of 2014, with data and insight from Ricky Beggs and Black Book. It is amazing how fast the days and weeks have been checked off the calendar. We have dealt with a spring market that was delayed, a spring market that extended into the middle of May, and an active new car sales market unaffected…

Greetings,   

Do you know who the life blood of your service department is? Without this person your Technicians would not have orders to fill.

This person can make all the difference in your customer's experience. They are the first and the last person that your customer will talk with. A top performer in this position can make your…

Well its been a long delay in the series but here is the next installation, Working the Deal...

I honestly hesitate to even include this in the series as often it will clash directly with the process that sales managers want to follow when desking deals.  However, the whole point of this series is to address those management teams that actually do hate internet sales and see it as a bottomless h*** of red ink.  If you do fall into a category that this rubs the wrong way, I…

It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These people were cold to begin with and initially he could barely get…

Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.

It's more than that, though. It's a double-dip. Every conquest sale is a good…

BMW Of Bridgewater's BMW 4 Series Ultimate Driving Experience. 

BMW of Bridgewater is taking part in the Un4gettable Test Drive Event, a BMW Event designed to allow…

Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system…