I am amazed at how many experts there are in the Automotive industry. Now I am being a tad bit sarcastic here so bare with me.

For the past 25 years of my automotive career I have been to numerous training seminars and they are almost always a repeat of something someone else said decades ago. However I very seldom read articles about building team morale up. This has been the biggest issue of every dealership that I took over. Yes I changed processes and the way a few things were…

Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what they really mean is that they greet prospects consistently and similarly with a sales process - whether in person or digitally. However, having the capacity and ability to treat each customer the same simply can’t be accomplished. It sounds nice as a concept, but after all we are humans, not robots. We can’t be shaped and programmed to treat…

Investing in self-managed live chat can be a big, yet profitable step for your dealership. It saves you money and allows you to connect with your online shoppers in a way that builds trust and starts lasting relationships before they even reach your physical store.

However, in-house live chat can be a bit challenging if you’ve never done it before. That’s why I’m sharing some quick tips to help any first-timers get started.

CHAT…

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles and how we should classify them.

First and foremost, let's…

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships.



The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting…

FOR IMMEDIATE RELEASE

Clearwater, FL--October 13th, 2014--AutoLoop today introduced Engage^TM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers. Building on twenty years of call center experience obtained in the 2014 merger with CAR-Research XRM, AutoLoop Engage uses USA-based agents to manage all…

FOR IMMEDIATE RELEASE

Urbandale, IA--October 13th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today launched Autoflicks^TM for auto dealers, live action videos that provide car shoppers with a virtual test drive experience for every vehicle in a dealer's inventory. Autoflicks are available for nearly every make and model and are designed to drive customers to a…

ALBANY, N.Y. – October 13th, 2014 – Auto/Mate Dealership Systems (www.automate.com) announced today the final integration of its dealership management system (DMS) with Nissan's dealer communications system (DCS). The completed integration means that 100 percent of Nissan dealers using Auto/Mate's DMS are now able to communicate seamlessly with their manufacturer in parts, service, sales and accounting.

"We are pleased to be one of the DMS…

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book. From all of the reports and seeing the action first hand we know how active most dealers and remarketers have been this past week. The comments within the Black Book survey personnel summary reports this past week as compared to the prior week took on a…

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Make Money Mondays with Sean V. Bradley - "Millionaire Mindset" - Car…

Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.

The ultimate goal of each of these communications is to drive the consumer to your lot.  Your team is…

CreditPlus Brings Consumer-Qualified Payments to Front of Sales Process

Mission Viejo, CA – October 13, 2014 – eLEND Solutions™ today announced the launch of CreditPlus™, the next generation of its industry-leading online, interactive credit application platform. CreditPlus instantly pre-approves shoppers based on dealer-defined credit criteria and provides shoppers with direct, upfront…

I have a seasoned and largely successful internet team working out of a few centrally located stores. For the most part, I'm happy with their performance. However, I've noticed a slow decline in email quality in some of my staff over the last several months. Nothing egregious, rather the absence of that extra little bit of oomph that makes an email stand out.

So the talk I've been having is this: sending emails to iLead…

 Hope you enjoy! Please feel free to email me any questions at RobH@NextGenDealer.com

When examining the best service departments across the country, you often find that they all share common best practices that create additional service sales and gross profits for their dealerships.

These best practices combined with daily monitoring, observation and coaching results in…

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of September were down at 64.5%, falling after reaching into the low 80% range during July and August. The approvals rate is an important indicator of how successful car shoppers are at getting approved for a car lease.



The approvals rate has witnessed noticeable turbulence in recent months, with SubPrime car shoppers the likely culprit. Year-to-date approvals are at 67.8%…

This is the second installment in a two-part series by Steve Hall. To read Part One, click here. 

This is the second installment in a …

Greetings Friends,  

Does your service menu look compared to your competitions? Is your menu mileage driven? Do you have a good, better, or best pricing structure for every service you provide? Before you built your service menu did you take the average technician cost and compare it to your labor operations?

Click the link below to hear how to make…