It is true that having a car for easy movement is considered a good idea but note that moving around with an uninsured car is a very bad idea. It is a bad idea to you as the car owner taking all risk on your expensive investment.

What happens if the car gets involved in an accident? Are you truly ready to take care of the charges for repairs or a complete replacement? What if you have also destroyed another road user’s car and you have to get it fixed or replaced? Even if you…

Affordable car insurance is something that everyone wants to find and have. You realize that you cannot afford to drive a car on the road without insurance, at least not without asking for trouble, but keeping car insurance as affordable as possible, especially with consumers tightening their belts to the breaking point these days, can be a challenge.

With that in mind, below are listed several tips to keep in mind so that you can find the most affordable car insurance available. By…

Buying a new car is not at all a big deal for some people, but for some it is an important changeover from one phase to another in their life. Do you belong to the second category? Are you planning to apply for an auto loan to buy a new car? Car financing can be very intimidating if you are new to it. Your car dealer may deceive you, if he finds you are new to this. Do you have a bad credit score? Don’t worry. You can still get a car loan, if you find the right financing…

Recession-Proof Your Dealership

Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.  Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected individuals with access to endless information that…

My friends at CallRevu are allowing me to share some interesting statistics from their most recent 2 million call report. This quarterly report aggregates data from over 1,200 dealerships and is sure to be eye opening for many dealers.

 …

DMS Designed By Car People For Car People^TM Remains #1 in Customer Satisfaction

Albany, N.Y. – November 21st, 2016 – Auto/Mate Dealership Systems announced today that with its latest round of hiring, its employees have surpassed 1,000 years of combined experience working in car dealerships. Auto/Mate's dealership management system (DMS) software was Designed By Car…

An Insight into Human-Centric Design

One click ordering. Buy it now. Same day delivery. Dash buttons where all you have to do is press a button and the item is shipped. You can even place orders through Amazon’s Alexa with a voice command.

Businesses like Amazon have grown into hugely popular industry giants…

General Managers: YOU, and I mean YOU, are being skated out of dozens (or more) of sales every month by your sales staff, sales that you spend advertising money to get. Essentially, you could feel that you are skating yourself. After all, they work for YOU.

Well, guess what: With no more money spent, if you change your…

Lately there have been some pretty hip writers talking down the old, dusty website lead as if dealers should forego this antique in favor of the more Avant-garde “engagement” or the equally vaporous “VDP views.” Their argument – when they bother to attempt one – basically boils down to “consumers don’t submit leads; they engage.”

Okay. Great. But, um,…

Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.

There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.…

Knowing your audience is important when it comes to creating engaging content. A recent study revealed that those aged…

General Managers: There’s an old joke about ancient times and a Roman galley ship, where the rowers are resting, and the second in command tells them “I have good news and bad news. The good news is that you get an extra hour of rest, and double fresh water and rations. … The bad news is … the captain wants to go water skiing!”

That applies to you. How?…

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers.  As the auto industry seeks ways to…

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”

Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND offline marketing touchpoints on a consumer’s purchase path to…

Great customer experiences can win customer loyalty. That’s why dealerships install restaurants, movie theatres and Starbucks. But while that customer experience is integral to keeping the customer’s business and loyalty, it doesn’t take much to shatter that loyalty and see that once loyal customer desert to a competitor.

Why? Because deep down, people don’t…

Hiring a luxury car acts as an icing on the cake. To add more fun and excitement to your casual or business trip, a luxury car is the best way. The chauffeur provided by the company ensures safe and pleasant drive. Exploring new places with relaxed and peaceful mind makes your trip memorable.

The best way to impress your business clients

To reach on time and display your classy personality, luxury cars are the best way to accomplish this objective. You…

Smaller cars, such as Sub-Compact Cars, have faced much higher depreciation recently compared with Full-Size Pickups. This might make an auto lender prefer the pickup over the small car for their portfolio. However, residual forecast data from Black Book show that the pickups will face a steeper depreciation curve in the coming years. Which one is better for a lender's portfolio going forward?

Sub-Compact…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October, a -4.9% decrease from the previous month (64.7%). A year ago, the approvals rate was just 75% during the same month.

Throughout 2016 the lease credit approval rates have been volatile, fluctuating from month to month. As a whole, this year’s approval rates have been down in comparison to…

Urbandale, IA--November 15th, 2016--Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent since implementing a new video marketing strategy using Flick Fusion's…