The customer failed to understand… because the salesperson failed to mention… because the manager failed to communicate thus failing to lead…



Real world? Everyday! Yes or no?

Therefore the tango begins… The customer: Why did my salesperson fail me?



The salesperson: Why did my customer, new car manager, used car manager, and the bank fail me?



The…

What if every person who shopped your vehicles on Craigslist were directed to view the same vehicle listing on your Facebook fan page with video?

Cargigi recently released a new Social Media package add-on to their Automated Classified Posting service for $299/mo. that enables dealerships…

I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!  Upon arriving home, I immediately went to my computer and fired up my email; I saw that Jim Zeigler had posted his latest monthly article at ADM. I couldn’t wait and went directly to his article, which mesmerized me as usual. …

As we are in the midst of the 2012 model year, some all new models are now on the market along with several redesigns, one such new model being the Chevrolet Sonic. It seems this fresh new vehicle is trying to steal some thunder from the Ford Fiesta campaigning method by using social media and appealing to a younger audience.

“Aimed at 18 to…

Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common?  Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training.  As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and welfare and do…

It surely is true and I am such a believer of being HONEST when looking to find a dealer a solution. Honesty is surely the best practice one MUST be able to deliver at ALL times and YES, especially in the sales world!!

If you cannot be open and honest about your opinion, the product and or the results then you should probably…

You're Invited!



The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry.



-This…

Building a successful selling career is not complicated, but it has remained a mystery to most of us in the profession. We celebrate the superstars because they have figured out their own personal formula and we punish the underperformers because they just cannot seem to get it. The fact of the matter is that if there was a formula for doing the things that successful salespeople do consistently, then you could move more of the underperformers into the high achievers rank. Well, there is…

When you are in the process of showing a customer a product, and trying to close the deal out, there is a good chance you will hear “NO.” Remember when a customer tells you NO, if you have done your job right up to this point, they are really telling you “keep talking I am not quite ready yet.”

The difference between sales people and sales professionals is the ability to overcome customer NO’s and objections. A sales professional will take the NO from the customer and start…

Wanna know what the OEM Auditors are "hammering" dealerships for NOW during a Sales Incentives Audit?   Here are several quick clues:

• Documentation
• Disclosure
• Doc Fees
• Delivery Dates
• Sell Prices (OEM employees/suppliers)
  
  

Their final results ..... HUGE chargebacks!  Some ranging from $200K - $1.2M.

So, do you have:

1)…

The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.

Only Ford and GM have official profiles right now (interesting that they are both automotive brands).  Some…

Dry Ridge Toyota featured on the September cover of Dealer Magazine

I know…….it’s a pretty strong title for an article.

BUT….it’s true…..

It pertains to a vast majority of car dealerships around the country!

Your own employees MUST hate doing business with you!

They take their own personal vehicles and get oil changes, tires, tire rotations, alignments,…

MPi Launches EDGE Express for Auto Dealer Express Service Business Operations,

Optimizes Inspection Performance Timing

            Las Vegas, NV, October 10, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive…

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As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…

Each week I am involved in some type of training with dealers.  The vast majority of the time it's in helping recruit and train new sales people to help round out a sales floor.  But, every now and then I get to work with "experienced" sales people.  Every session begins exactly the same.  I discuss goals.  When I do, you can almost hear the eyes rolling back into their heads.  I begin by asking the same question - "What do you want to earn this year?"

Usually I get a range…