Facebook's attempt to bring in more ad revenue to mobile is about to pay off this in a big, big way this year.

The social network is set to see its mobile ad revenue shoot up over 333%, from $470 million…

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…

The traditional business model of the Automotive Dealership works against itself practically at every turn and is just plain bad for business and it is time to think about change.

With all the advances in technology over the years from Marketing to DMS, CRM and diagnostics for repairs the changes have been…

Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up and take notice:

1.8 Million Words…

The National Do Not Call Rules (DNC) have been around for quite a while but I find that a surprising number of dealership employees think that the rules don’t apply to them. I often hear statements like “Hey, we’re not telemarketers, we’re just doing follow-up”. Unfortunately, it’s not that simple. So I thought it was time for a refresher on the rules and some suggestions on…

New Webinar Announcement!!

Myths and Facts: Using Coupons on the Service Drive hosted by Jeff Cowan

Join us for this live, interactive webinar -

Tuesday, June 25th, 2013 from 8:00AM - 8:30AM Pacific Standard Time…

Pleased to officially announce that GoMoto Showroom has officially launched. GoMoto Showroom is patented experiential marketing technology that modernizes automotive shopping, enabling dealers to engage consumers, capture analytics, drive the premium level leads and measure advertising ROI. Contact me to learn how dealers are deploying: todd@gomoto.org …

Written By: Garry House

In the first couple of paragraphs in his book, Good to Great, author Jim Collins makes several interesting statements:

Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good – and that is their…

As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are.  Research reveals that effective Internet advertising not only provides dealers with greater reach to car shoppers but can also successfully attract car buyers from outside the…

The managers in your dealership must have a written job description with clearly defined responsibilities and expectations.

Having specific goals for the department is required. Daily action plans for selling, training, appointments, one-on-one coaching, save-a deal meetings, deal structuring, follow-up, etc will increase sales by 20 percent without spending more for advertising.

If you read biographies of successful people or businesses, one common thread…

The following case is a true case of ignorance and BAU. For years, we have been educating dealers of inherent pitfalls in their current sales processes. So, when I hear stories like this, I take it heavy. Especially because comments like "I've been doing business this way for years." Or recently, "I'm not afraid of..." Are not acceptable, since willful ignorance is not a legal defense. the number one challenge a dealer has is training quality people to meet the demands of today's consumers.…

There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.

It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages.…

‘Best of both worlds’ integration drives efficient workflows, competitive advantage for dealers

vAuto and VinSolutions announce integratedused vehicle appraisal and pricing features for dealer customers who use both systems.

“This integration marks another step in our effort to provide software solutions that drive greaterefficiencies, process improvements and profitability for dealers,” says Keith Jezek, president ofAutoTraderTM Group’s (ATG) Software Division. “In particular,…

In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those who are doing it right and utilizing Facebook, Twitter, Google+, and Pinterest the right way, there are also plenty who are simply failing at it miserably. They are forgetting the most fundamental aspect of managing their profiles, namely posting the right way.

There are…

An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had come to expect from the chain. There were multiple issues with the room – some involving cleanliness and even…

Security analysts have detected an ongoing attack that uses a huge number of computers from across the Internet to commandeer servers that run the WordPress blogging application.

The unknown people behind the highly distributed…

It’s really tough to tell the difference between a trend and a fad, most pundits get it wrong a majority of the time. And it might sometimes seem in the world of online marketing and social media is the ultimate environment for chasing the latest fad. No one can truly predict the future, but  Mary Meeker's annual Internet Trend report gives us some insight in the world of online…