It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.

Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…

I’m not going to be bold and say the customer is always right. Frankly, they are not always right however, without them you have no business. Let’s rephrase that and say the customer is important. We could even say the customer is critical and be correct. What I find amazing is how little…

All indicators point to 2018 as a milestone year for automotive digital retailing.

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’ websites.

Large dealer groups like AutoNation, Sonic Automotive, Asbury and Penske have developed, or are in the process of developing, online car shopping tools and software for their dealers’…

Why do so many salespeople lose the deal in the final steps? They take their eye off the ball! This week, Jeff discusses the impact of counting a sale or a deal before it's signed and collected. He also gives a sneak peak of his upcoming book “What I’ve Learned About Sales, Motivation, Leadership, Management, and Life in General from Watching & Attending over 35 Indy 500’s”! Copyright 2018 Wm. Jeff Cowan

Click…

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies. Jumpstart Automotive Media tracked the launch of the campaign to analyze if the ad spots had any immediate impact in boosting shopper interest of Toyota vehicles across Jumpstart's network of automotive publishing sites.…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive change.

All this change sometimes makes it difficult to…

Swapalease.com, the nation's largest online car lease marketplace, today released its…

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get insight into the behavior of online shoppers, even those…

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then management reacts and shares that feedback with the employee…

Toyota has been a major SUV manufacturing company globally for quite a few years. However, the company does not have many models in the ever-growing SUV market of India, except the Toyota Fortuner, which is a premium model. However, the company is now planning to launch its all new Toyota C-HR in the Indian SUV market soon.

Unlike Fortuner, the…

Payment shoppers are interested in quickly determining what will be their monthly expenditure for a new Honda. ezAutoQuote.net is a subscription services that we use to quickly get a firm payment in front of them. It allows our clients to compare vehicle payments, makes our sale associates look professional and really cuts down the time to get to 'YES'. It has a great feature that sends text messages to team leads letting them know the client, the vehicles they are comparing and their down…

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots ^TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data and trigger-based algorithms to drop targeted sales and service messages right into Facebook newsfeeds.

Last year, Fort Bend Kia generated…

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

That’s why service marketing is more important than ever. Historically in dealerships, service…

Game-changing application is designed to keep dealerships central to the online car-buying process

Atlanta, GA – Feb 19, 2018 – ELEAD1ONE today introduced DealBuilder for auto dealerships, an online car-buying application that guides customers through the entire vehicle purchase…

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!

The classic definition of marketing typically involves activities such as ads, coupons and direct…

Infrastructure debt is attracting institutional investors in the UK and across the world. The returns are much higher over traditional forms of investment, and this is why potential investors are eyeing the market today. The experts in the field of infrastructure debt are skilled professionals in the area of asset management, and they have the adequate resources when it comes to addressing challenges in the market. Their invaluable experience also helps in providing their clients with high…

What is the best way to implement training to your team? Simple; The No-Rush System! This week, Jeff discusses how to implement training without rushing through it. Training is not something you DID, training is something you DO! This episode is a must watch for managers and dealers looking to implement training in the most effective and proven way.

Click here to watch!

Also available on iTunes, Stitcher,…

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclosed, and the customer signed off on that…