In no more than 15 minutes of your time, you can learn tips, techniques, and how to write service the right way! Anyone who will ever set foot on a service drive will benefit from this engaging, informative, and proven information. Each week will cover a new subject or topic, directly from Jeff's newly released book: Write Service and Write Your Own Paycheck!

This week, Jeff covers how to use word tracks to never stop selling who and what you…

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each present their own challenges because…

FIGURES LIE WHEN LIARS FIGURE ...

THE BOGUS APPLICATION OF ATTRIBUTION AND INFLUENCE 



I probably speak to more than 100 Car People every week on the phone AND dozens more on the keyboard.

What is So Amusing is when Dealer principals and General Managers ask me my opinion of…

So that you've got a massive truck with large tires and truck nuts hanging' off the hitch. You figure it have to be the bee's knees with regards to off-roading. That tiny Suzuki Samurai's were given not anything for your Goliath, proper? Not so fast. Let’s break down what without a doubt makes a vehicle successful whilst the going gets tough.

Automakers love…

Published on November 27, 2017

Automotive News: Myth of 'Multiple of Earnings'

The net profit does not impact the goodwill value as much as you were led to believe.

What is your dealership worth? How do you know? Gut feeling? Accountant’s opinion? Articles in the Automotive News? Published articles from 'experts'? Most…

https://www.youtube.com/watch?v=VP4ghUEf-RY&t=2s…

One of the most important considerations we have in business is to understand the balance in choosing between volume and margin. If a dealership was only concerned about volume they might price customer pay repair labor at $60 per hour. If they were only concerned about margin they would consider a labor repair rate of $180 per hour as…

For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center of the Universe for many people -- and that is a smart…

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this…

7. Amstrad E-mailer 



The Amstrad E-Mailer was a wired phone with an LCD. This magic telephone had a dial-up web browser. But the main thing here, as it said in its name, that you could send emails. The gadget was presented to the public in 2000 when such idea could have a success. It could have done a great job, however, developers used “pay as you use” model, which was too expensive. And the gadget itself wasn’t a good-quality product. The good idea…

You can think of applying for a special auto loan online if your credit is subprime and you are finding it hard to get approved for a car loan through conventional means. Nowadays it is possible to find lenders that specialize in providing auto loans to borrowers who have bad or no credit histories. The right place to begin your search for these loan…

I f you are looking to get better and make changes in the areas that would make the biggest impact on your production and business. One of the keys that you must use to direct you – is to focus on what you have control over.

A lot of sales trainers and consultants that are putting content out specifically for the consumption of salespeople are talking about process…

There are several ways to contact prospective customers in today’s digital world. Customers communicate with family, friends, and businesses via email, texting, telephone, and even snail mail. 

Despite the popularity of digital communication, there is still a lot of potential in talking to customers on the phone.

For the next few weeks, we’ll be focusing on…

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for…

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

• What percentage of your business is generated by women?
• What percentage of your leads are generated by women?
• What percentage of your service drive business is generated by women?

Clearly, you can’t grow what you don’t know!

The average new…