Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit approvals began 2016 lower than what they had shown during the last two quarters of 2015, but also showed a marked improvement from the December dip. January auto lease credit approvals finished at 63.6%, higher than the December mark of 54.5% when the year finished on a down note.

Sales in the…

Promoting an exciting and informative environment for your Service Customers is a must for modern customers. Today’s service customers have high expectations when they come to your dealership.  Besides the quality of care they anticipate and demand, the service area itself must be clean, up-to-date and inviting from the moment customers…

In today’s environment, consumers demand more personal attention and expect tangible appreciation for their business. Loyalty programs, great customer experiences and expedient solutions to problems are no longer luxuries, but expectations.

Every loyal customer seems to have a different reason for why they’ve chosen to be loyal. Perhaps one had a memorable…

“Nature abhors a vacuum.” There would be no reason for “disrupters” like TrueCar, Carvana, and Vroom to exist if dealers provided customers with what the majority of them want. This includes

• Eliminating negotiations and move to a simple, transparent sales process
• Eliminating wasted time in the sales process
• Money-back guarantees
• Market-based pricing
• The convenience of having a car brought directly to the…

Urbandale, IA--February 22nd, 2016--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Gina Reuscher has joined its team as Director of Marketing. Her responsibilities will include managing partner training and communications, as well as overseeing the company's branding and online marketing strategy.…

FOR IMMEDIATE RELEASE

Timonium, MD – February 22nd, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, announced today that its president, Erik Nachbahr, will be presenting a workshop at the 2016 NADA Conference and Expo in Las Vegas, NV. Auto dealers who attend Five Technology Musts to Drive Sales and Service Revenue will learn how…

Albany, N.Y. – February 22nd, 2016 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its president and CEO, Mike Esposito, has been named as a recipient of the "Third Age Achievement Award," presented by the Senior Services of Albany. The award recognizes the achievements of business professionals over the age of 60 who live in the Capital Region of New York. Esposito was honored for his contributions in the area of…

You don’t have to wait for a shopper to fill out a form before you reach out. Learning the shopper's body language lets you start the conversation earlier in the buying process and become the go-to authority first.

This week, Samantha shows you how to use a shopper's digital body language to engage that person much earlier in the buying process. …

On November 19, 2015, U.S. District Judge Marianne O. Battani of the Eastern District of Michigan issued an Order Granting Final Approval of an initial, partial settlement of $59 million to auto dealers in the multidistrict (MDL) antitrust litigation against Japanese parts manufacturers. The MDL alleges that certain Japanese parts manufacturers rigged bids and fixed the…

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee is defined as having high levels of job satisfaction as well as overall happiness. One of the keys to having happy employees is to create an environment that encourages a work-life balance.

Imagine a customer who comes in to buy a…

Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to ensure this communication can happen, most dealerships lay down…

If you have ever watched a TV show of video bloopers, been on Reddit, have friends or relatives that include you in the address bar of every funny viral email they send, or have surfed YouTube for blooper videos, then you probably have seen Bill…

If you want to purchase a used car that you will find two kind of circumstances. In first condition, you will have to purchase used car via private owner or secondary you can also purchase used car via dealership as well. However, I am conducting here a comparison among the pros and cons to buy a used car via dealership.…

10 Best Types of Data for Automotive Marketers [Infographic]

News for the Week of 2.18 

New Twitter Timeline Feature

Twitter users and marketers will be happy to see the latest update, which allows them to view the best Tweets first.  Most Twitter users follow hundreds, if not thousands of people, and this enhancement…

Love him politically or hate him, Donald Trump's strategy cannot be labelled "timid".  Recently the news included a story that Jeb Bush had failed to renew or claim jebbush.com.  Though the page was blank and, thus, no cause for concern, it now redirects to donaldjtrump.com.…

Many, many moons ago I was a brand new agent at the Western Southern Life Insurance Agency.  I was given a debit book (book of customers whose premiums were collected by the agent), piles of marketing material, business cards, and a cool little desk that opened like the ones I had in elementary school.  I was also given a stack of 3x5 index cards with pre-printed fields on them complete with a metal box whose dividers allowed you to file the cards according to who was to be called throughout…

Turnover

The importance of our employees is evident with every key performance indicator in the dealership. Every customer transaction could be positive or negative, based solely on the attitude of one individual employee. In some dealerships they turn people over like clothing and believe that improves the attitude of everybody, because they are in fear of their job. Other…

From factory rebates to free upgrades to free car washes, new and used car dealerships use millions upon millions of incentives to boost sales each year. Some new car operations question why they should offer any other kind of incentive beyond the factory rebate. The answer is…