Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.

While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…

No one likes to wash clothes, take a bath (don’t laugh some people don’t), or pay bills, but we would all agree it’s a necessity in life.  Although we may not enjoy the act, we enjoy the benefits it has to offer.  We love the smell of putting on a fresh t-shirt in the morning; we feel reenergized after washing off the funk of a hard-fought day and enjoy the ability…

This is the 4th article in the series Managing Your BDC Like a Call Center:

Ok your BDC is receiving…

Once upon a time there were two men who lived in the same forest and decided to have a contest chopping wood.  The first man was in good physical shape and very muscular.  The second man was in good shape but smaller in statute and wiry.  They would chop wood all day and at the end of the day compare to see who had chopped the most wood. 

The first man…

"Your Attitude Determines Your Altitude." 

Once upon a time a strong wood-cutter asked a timber merchant for a job. The timber merchant was happy to oblige. The pay was good and so were the work-conditions. Therefore, the wood-cutter was determined to do his best.

The timber merchant presented the wood-cutter with an axe…

SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered detailed strategies on effectively using Google…

An excellent read on the importance of the use of video in your marketing campaigns.  Plus a solid example of how to use it effectively.

http://www.reelseo.com/geotargeted-video-advertising-most-effective-for-auto-campaigns/…

There are two kinds of auto dealers on Facebook – ones that have mistaken their Facebook feed for a billboard, and ones that have gotten to grips with the way Facebook works and are churning out one funny update after the other. The build-up to this year’s Halloween festivities has clearly shown who’s doing the right thing and who needs to learn more about social media.…

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…

This is the 3rd article in the series Manage Your BDC like a Call Center:

The decision of what type of phone system to secure for your department requires an understanding of the options and features available. This article will present the current options as well as define the reporting needs…

When dealerships first started publishing web pages, I remember that many felt that it was not very important. However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came the ability to dynamically add inventory updated in real-time. At this point, most dealers…

Many years ago, I wrote an article titled “The Road To A Sale Is Broken.” Well, it’s not only still broken, it’s fractured beyond recognition.

Attention dealers: Take the time this week to review and rethink from scratch every step in your routing procedures. Review these steps from beginning to end, and review all team members involved both on the front line and behind the scenes. Review all the technologies you have and determine what is the most effective use and…

I found this study about how consumers shop for cars from the AutoTrader Dealer Learning Center www.weworkforyou.com. Nearly a quarter of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life.…

The Idea:

 Consider doing a Sales Manager Video T.O. I was the GSM at Mills Chevrolet, with the company nearly 20 years before I took my current position with Cars.com. Here's a link…

Greetings, My company  Fixed Performance is hosting a brand new conference call discussing innovative ways to drive your sales team's performance.

Do you want your sales team to consistently sell more vehicles?

Does your dealership have a strong sales process that is always used by the sales and F&I team?

If you answered  any of these questions the wrong way then I implore you not to miss this call!   

This call will be hosted by…

If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.

For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…

This is the 2nd article in the series Manage Your BDC like a Call Center:

As call volume increases you will find that your basic phone system is quickly becoming a major source of profit leakage. How can you measure profit leakage in a…

The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also employ many services that help them better connect with their…

If you wanted to build a new dealership, how would you do it? Would you just grab a bunch of nails, screws, wood and material and start? Would you just wake up one day and say, "Today's the day" and go to the home depot and start buying the materials? Would you search the Internet and figure out how to do it yourself? In truth, you know as well as I, that there are a…

I have been fortunate in life in that I have been given the opportunity to have worn many hats.  Having a broad level of experiences in life has given my personality a great deal of depth.  I have always been a marketer in some role or another.  One of these marketing roles was that of an entertainer, in which I marketed what would become my signature brand of “fun, joy and ease" as a singer and…