It surely is true and I am such a believer of being HONEST when looking to find a dealer a solution. Honesty is surely the best practice one MUST be able to deliver at ALL times and YES, especially in the sales world!!

If you cannot be open and honest about your opinion, the product and or the results then you should probably…

You're Invited!



The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry.



-This…

Building a successful selling career is not complicated, but it has remained a mystery to most of us in the profession. We celebrate the superstars because they have figured out their own personal formula and we punish the underperformers because they just cannot seem to get it. The fact of the matter is that if there was a formula for doing the things that successful salespeople do consistently, then you could move more of the underperformers into the high achievers rank. Well, there is…

When you are in the process of showing a customer a product, and trying to close the deal out, there is a good chance you will hear “NO.” Remember when a customer tells you NO, if you have done your job right up to this point, they are really telling you “keep talking I am not quite ready yet.”

The difference between sales people and sales professionals is the ability to overcome customer NO’s and objections. A sales professional will take the NO from the customer and start…

Wanna know what the OEM Auditors are "hammering" dealerships for NOW during a Sales Incentives Audit?   Here are several quick clues:

• Documentation
• Disclosure
• Doc Fees
• Delivery Dates
• Sell Prices (OEM employees/suppliers)
  
  

Their final results ..... HUGE chargebacks!  Some ranging from $200K - $1.2M.

So, do you have:

1)…

The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.

Only Ford and GM have official profiles right now (interesting that they are both automotive brands).  Some…

Dry Ridge Toyota featured on the September cover of Dealer Magazine

I know…….it’s a pretty strong title for an article.

BUT….it’s true…..

It pertains to a vast majority of car dealerships around the country!

Your own employees MUST hate doing business with you!

They take their own personal vehicles and get oil changes, tires, tire rotations, alignments,…

MPi Launches EDGE Express for Auto Dealer Express Service Business Operations,

Optimizes Inspection Performance Timing

            Las Vegas, NV, October 10, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive…

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As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…

Each week I am involved in some type of training with dealers.  The vast majority of the time it's in helping recruit and train new sales people to help round out a sales floor.  But, every now and then I get to work with "experienced" sales people.  Every session begins exactly the same.  I discuss goals.  When I do, you can almost hear the eyes rolling back into their heads.  I begin by asking the same question - "What do you want to earn this year?"

Usually I get a range…

What is it that is stopping you from going further? 

What is stopping you from helping more people?

If you're afraid, what are you afraid of?

The most obvious thing is, your afraid to lose something. You're afraid to lose your status, your comfort, your money and maybe even a few friends.

So you go nowhere, you let life take you wherever it is taking you at its own pace.

If you're a person with a good work ethic and normal intelligence your probably doing…

We need a sales mentality revival.

The focus of the salesperson, the sales management staff, finance and the general manager should all be focused on different pieces of our dealerships performance.…

For those that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight.

According to Jonathan Alferness, director of product management on Google’s ad quality team, Google wants their advertisers to focus on relevance and “choose a landing…