Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program. The program is designed to bring customers back to Maserati dealerships for service after purchase of a vehicle, continue customer communications with…

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon. We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.

At the time I was with AutoNation and we spent a lot of money and time trying to figure out how to market our dealer…

Sure, you’ll still see female models next to this year’s new vehicles at the car show, and I really think that’s because most dealers are used to it. On the showroom floor, though, males still make up a larger percentage of salespeople.  Working with clients is now very much a business transaction, and engaging and respectfulness are absolute musts no matter who you’re…

Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:

When asked about the biggest challenge with their current F&I products, 29% of dealer…

Reshaping The Industry’s Economy

The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 to 69, as the largest generation according to the U.S. Census Bureau.

Women of all age groups are…

Today I spent some time reflecting after the tragedy in Vegas where hundreds were injured and many lost their life. They went to a concert to have a good time and their lives changed instantly affecting not only them but their families and friends. I live my life in a manner that isn’t focused on money or what’s in it for me…

The 3 C's. They have always been required, so why do we keep messing them up?

All my administrators have asked me to PLEASE write about the 3 C’s.

Since this could be a lengthy TIP, I have decided to break it up into 3 posts.

Today we will do “Customer Concern” The first C. ( I feel like Count Dracula- one C-haha- two C’s haha- 3 C’s)

A great customer concern is important for several reasons:

• It shows the customer that you are listening and care about…

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for September, with the Index increasing from 112.6 to 113.9, its largest month-over-month gain since March 2012. Click here to obtain a copy of the latest index data.…

AUSTIN, Texas—October 3, 2017—CarStory, the automotive AI platform from Vast, today announced a partnership with Flick Fusion Video Marketing. An industry first, the partnership combines CarStory's AI-based insights for the automtoive industry with Flick Fusion's video marketing platform, SMARTFLICKS. Dealers can now automatically receive…

Based on the behavior of thousands of consumers on dealership websites, PERQ’s Car Buyer Insights Report upends preconceived assumptions, including finding that the majority are NOT in the BUY PHASE and that PHONE CALLS are their LEAST DESIRED method of contact

Indianapolis, IN – October 3, 2017 - New data from thousands of consumer profiles studied by …

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

ALBANY, N.Y. – Oct 2, 2017 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Oplogic's Dealer Operator^TM, a leading web-based CRM solution for auto dealers. Dealers using both Auto/Mate's and Oplogic's solutions will benefit from the increased sales and operations intelligence that the DMS and CRM deliver via real-time data exchanges between the two…

Timonium, MD – October 2, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, announced today that Erik Nachbahr will address security risks and prevention at the upcoming AICPA National Auto Dealership Conference in Las Vegas, NV and at the NCM Mega-Dealer Group.

"Data security continues to be a…

Innovative startups are always looking for new ways to stay ahead of the competition and one way to do it without breaking the bank is by remodelling your business vehicles with spectacular, professionally designed graphics wraps on your van, truck or car. Research by the Outdoor Advertising Association of America revealed that vehicle graphics remains …