Added by Stephen Coambes on September 11, 2017 at 9:53am — No Comments
DealerELITE Members Are Invited to Boca Raton in November
DealerELITE members are invited to the 2017 Automotive Analytics & Attribution Summit (AAAS) in Boca Raton, November 8th, and 9th. As a member of this powerful online community, DE members have a special discount on tickets for the Summit. Please visit this page which is exclusively for DE members: …
ContinueAdded by Brian Pasch on September 9, 2017 at 5:00pm — No Comments
Right from acquiring an appropriate one to getting a breathtaking deal, nothing is easy while purchasing a car. Little efforts for each one is necessary to justify the amount you paid. And buying a proper car that works for the protracted period primarily depends on a single factor which is, how reliable dealership you are consulting while proceeding with purchasing formalities.…
ContinueAdded by Ryan Holman on September 8, 2017 at 2:30am — No Comments
Any discussion on objections would have to start with a simple, yet profound, premise. …
Added by Richard Keeney on September 7, 2017 at 4:00pm — No Comments
Most dealers are bottom line performance individuals and start there when reviewing a financial statement. Parts Departments have some interesting considerations that should be understood when reviewing their financial performance. Many dealerships don’t utilize G&A accounting that separates General Management,…
ContinueAdded by Rob Gehring on September 7, 2017 at 9:30am — No Comments
Added by Scott Bergeron on September 7, 2017 at 9:26am — No Comments
Rest in Peace: 2-Shift Service Departments
Added by Ujj Nath on September 6, 2017 at 9:30am — No Comments
Why should we focus on women? The facts may shock you!
There has been a lot written about the importance of catering to your female clientele. Unfortunately many dealerships don’t completely understand why this is so crucial to current, and more importantly, future business.
I’m a woman who has been working on service drives and developing…
ContinueAdded by Sally Whitesell on September 5, 2017 at 3:50pm — 2 Comments
Kerrigan Advisors Appoints Phil Brady, Former President of NADA, as Senior Advisor
Brady brings over 30 years of automotive and governmental experience to the firm, and will provide counsel on generational transitions and corporate planning.
Irvine, CA, September 5, 2017– Kerrigan Advisors, the leading buy/sell advisory firm to auto dealers in the US, today announced the appointment of Phil Brady as Senior Advisor to the firm. Brady will put his deep experience and extensive relationships in automotive retail to…
ContinueAdded by Crystal Hartwell on September 5, 2017 at 1:32pm — No Comments
There are quite a few things that you should consider when it comes to purchasing a portable charger for a tablet. That’s mostly because they’re a larger device that has quite a few more aspects to them that require you to know more about what you need to look for when it comes picking a charger for your tablet. In general, tablets are larger smartphones and that means that they have much larger batteries resulting in higher power capacities for longer battery life. That said, when it does…
ContinueAdded by Ryan Oslov on September 4, 2017 at 5:12pm — No Comments
So many trainers like to tell you when they started in the business, how great they were and how they single handedly saved a manufacturer from near ruin. Not my thing. I’m simply stating that I sold my first vehicle for a dealer in January of 1979 for the purpose of this article. What I’m sharing, I’ve participated in, witnessed or at least saw from a distance. In other words, I was there.
As I got to be about 6 months into the sales end of the business, domestic dealers were…
ContinueAdded by John Fuhrman on September 4, 2017 at 9:03am — No Comments
The text advantage: Why your dealership should use texting
Text messaging is taking over. No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show that in 2014 over 561 billion text messages were sent in one month. Only in one month!…
ContinueAdded by Thomas F. Jung on September 4, 2017 at 3:13am — No Comments
Added by Robert Atkison on September 1, 2017 at 10:17pm — 3 Comments
After I closed my business of twenty five years on a successful note, I went on a quest to pursue the unique opportunities that I saw in my community and beyond.
Those who've read my resume are for the most part impressed by the diverse experiences contained within. The past has given me an edge when it comes to my personal as well as my professional life .…
Added by Lois Burak on September 1, 2017 at 9:00pm — No Comments
Consumer Attention Spans Are… SQUIRREL!
Added by Mike Gorun on August 31, 2017 at 10:00am — No Comments
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution
…
Added by Steve White on August 31, 2017 at 10:00am — No Comments
Human Capital: How Teamwork Can Increase Revenue
One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple reason to…
Added by Chris Miller on August 31, 2017 at 9:45am — No Comments
Studying is a challenging process, especially when you study something so complex as automotive trade. But despite proper learning requires a lot of time and efforts, many students still want to find a job and to try combining their studies with work.
…
ContinueAdded by Lori Wade on August 31, 2017 at 4:24am — No Comments
Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan), making it one of today’s larger cross-shopped categories.…
ContinueAdded by John Sternal on August 30, 2017 at 12:42pm — No Comments
Sustainable Marketing - Is that even a thing?
As I deleted yet one more email from a dealer I signed up with to test them (4 years ago at their request) I wondered how many emails they had sent me. Gmail does a nice job of getting rid of old email, but a search for the last two years showed 68 emails.
By looking at the dates, 2/3rd of these were timed emails sent by the crm, the rest look like a campaign to either buy my car, which apparently is still going up in value, or some sort of branding event by the dealer.
I…
ContinueAdded by krpotter47 on August 30, 2017 at 10:00am — No Comments
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